Eric Morse, Marketing and Advertising

Digital Marketing Innovator, Social Movement Builder

Eric Morse's Bio:

Eric Morse is the author of the Amazon best-selling children's book, What Is Punk?. He is also an acclaimed strategic marketer - former head of Direct to Consumer (D2C) Marketing at Warner Music Group and Head of Marketing for Audio Network, and keynote speaker. He is a digital marketing thought leader, acting as keynote speaker and frequent panelist on topics including audience development and digital engagement. Eric’s an award-winning digital innovator; he led content for RealNetworks and Smirnoff Ice, created data-driven product and branding strategy for Singer Sewing Co., and mapped out merchandising and branding programs for Coca Cola. In 2002, he founded Trampoline House magazine, an early online “culture-discovery” destination. Eric specializes in integrating multiple channels into cohesive messaging and engagement campaigns.

Eric Morse's Experience:

Head of Marketing at Audio Network, US
June 2014 - June 2015
Leading a small but agile marketing team, I was responsible for all aspects of North American marketing, from laying out the three-year vision to implementing campaigns. It was an exciting time to be driving big growth in the US market, and in less than a year I achieved 200% lift in web traffic through an aggressive SEM campaign, doubled our event KPIs, and most importantly we achieved 35% growth in YOY license sales.
Sr. Director, D2C Marketing at Warner Music Group
December 2009 - February 2013
I provided holistic marketing intelligence and a set of digital marketing tools to the Warner Music Group family of record labels - Warner Bros. Records, Atlantic Records, Warner Bros. Nashville, Rhino Records, et al. Responsible for email marketing, mobile, social, and PPC advertising for WMG artists, tailoring strategies to a wide variety of audience segments. Managing a bicoastal team of marketers and production resources to provide strategic services to internal stakeholders.
Dir., Digital Content and CRM at Rosetta
November 2008 - October 2009
CRM / Email marketing: UCB / Keppra XR Digital content: KraftMaid Digital campaign strategy: Amgen Multimedia strategy and execution: High Point auto insurance
Sr. Mgr., Interactive Marketing at Eyeblaster
August 2007 - November 2008
Global re-branding strategy Multichannel marketing direction Public relations oversight
Creative / Brand Strategy at One Creative Group
November 2006 - August 2007
National print campaign: Johnson & Johnson U.S. in-store launch strategy: Decleor Multimedia campaign: TomoTherapy, Accuray
Branding consultant at J. Christopher Capital
2006 - 2007
Brand Strategy at Seesaw
June 2005 - November 2006
Co-branded national campaign: Coca Cola / Wal*Mart Content strategy: Smirnoff Ice global website Strategic re-brand: Singer Sewing Co. Brand strategy: Benjamin Moore, Rawlings
Founder / Executive Producer at Trampoline House
January 2003 - July 2005
* Award-winning art, music and literature publication -- named Best New Online Magazine, 2004 at SXSW in Austin. - Oversaw team of content producers and web developers. - Produced editorial pieces and marketing collateral - Established and built strategic partnerships, events and marketing initiatives
Editorial Oversight / Content Creation at Real Networks
May 2000 - June 2001
Content creation: RealJukebox MP3 player Editorial oversight: Real.com - Download Music website
Lifestyle Features Writer at Freelance Writer
January 1999 - December 1999
Publications include print and online: - Huffington Post - Pop & Politics - MTV.com - AlterNet.org - Trump Magazine - First30Days.com - The Stranger - Seattle Weekly ... and more

Eric Morse's Education:

DePauw University
1990 – 1994
B.A.
Principia College
1992 – 1993
Principia Upper School
1987 – 1990

Eric Morse

Marketing director, children's book author, father of four | Marketing and Advertising

Digital Marketing Innovator, Social Movement Builder

Eric Morse's Bio:

Eric Morse's Experience:

Head of Marketing at Audio Network, US

Sr. Director, D2C Marketing at Warner Music Group

Dir., Digital Content and CRM at Rosetta

Sr. Mgr., Interactive Marketing at Eyeblaster

Creative / Brand Strategy at One Creative Group

Branding consultant at J. Christopher Capital

Brand Strategy at Seesaw

Founder / Executive Producer at Trampoline House

Editorial Oversight / Content Creation at Real Networks

Lifestyle Features Writer at Freelance Writer

Eric Morse's Education:

DePauw University

Principia College

Principia Upper School